From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions.
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