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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.

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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Strategic Report to the CEO or board as an active part of the senior management team. Hold responsibility for IT governance of platform & services, including telecommunications, networks, infrastructure, engineering, media, and architecture. Own and manage the internal IT customer support process, and externally where appropriate.

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Seven New and Unique Business Ideas for Budding Entrepreneurs

The Startup Magazine

Facility Management Services. Besides that, other facilities that any business may require include catering and housekeeping, janitorial and custodian, security, energy management, ICT services, landscaping, etc. Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development.

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Interview with Motoko Hunt about Search around the World & SES Chicago 2008

Eric Friedman

Then I got into marketing, and worked as Senior Marketing and Procurement Manager at Japanese trading firm in California. I managed marketing and procurement contracts between the Japanese Government, Japanese Defense Agency, top companies in heavy industry, and the manufactures/suppliers in US. to create effective campaigns.

Chicago 60
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Knowledge

Occam's Razor

Lack Management Support or Buy-in? Web Analytics Success Measurement For Government Websites. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics.

Analytics 124
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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

25% of a marketer’s capacity is a huge investment by any measure and outsourcing the effort starts to look attractive to many managers and many have hired outside consultants to help. By outsourcing managers can free up their time, leverage expert help, and create brand value. Crowdfunding for startup companies Great news, everyone!

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. Philippe Botteri.