Green Metrics Portfolio SEO 
Hearpreneur
FEBRUARY 13, 2022
Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. Photo Crediy: James Green.
Occam's Razor
MARCH 23, 2021
The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. How does the portfolio of all our activities – owned, earned, paid media, promotions etc. Paid Media. Owned Media. Customer Service. Data Warehousing. Here’s an example.
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Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. The metrics were good but we wondered how much better they would be when we expanded our product. Our portfolio company Ring had a new “security doorbell” which is truly a new market.
Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). ADD TO BAG.
ConversionXL
MARCH 19, 2020
Use that intelligence to inform product portfolio and investment choices.”. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”).
Occam's Razor
NOVEMBER 18, 2014
You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)! It shows all the incoming traffic to a site as a Treemap.
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