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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Image source ).

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Disaster: CEO’s Ignoring Digital Innovation

Gregg Fraley, Author of Jack's Notebook

But, unlike the darkness of that mythical winter, digital tech is a blizzard of fresh, new capabilities, and new combinations of capabilities, that impact and augment every single aspect of a business, the entire value chain — products, services, distribution, sales, manufacturing, business models – everything.

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How to Build a High Performing Growth Team

ConversionXL

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. So does LinkedIn’s ingenious email importing scheme (where users were prompted to let LinkedIn import their email contacts and send them a note inviting them to the service).”. Product vs. Growth?

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Never Say No to Networking

blogs.hbr.org

HBR ON: iPhone. |. Follow HBR: Twitter. HBR Blog Network. More from the HBR Blog Network. Read More » Subscribe to HBR. All Most Popular » STAY CONNECTED TO HBR. HBR Mobile. HBR Daily Alert. Explore HBR. Health Care Services. Professional Services. Today on HBR.

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Interview with Melis Abacioglu about Mental Health at Work: Fostering a healthier workplace culture

Transformify

Wellbeing at Wellbees is holistic: mental, physical, spiritual, social, environmental, occupational, intellectual and financial rather than focusing on only one so we try to provide our services to our clients always with this approach. At Wellbees we call this Wellbeing Analytics. There are various ways to address these problems.

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5 Things You Should Do With Consumer Data

Up and Running

What makes a person buy a product or pay for a service? Fortunately, advanced tools like Finteza , make it easy to monitor your website traffic, look at page analytics, and learn about your consumers on a granular level. Figure out your consumers’ pain points . Image source: Finteza.

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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

It doesn’t help that the original HBR article on NPS called it “the one number you need to grow.”. It relies on only one question: How likely is it that you would recommend our company/product/service to a friend or colleague? They suggest the following three follow ups: Promoters: What’s your favorite part about our product/service?

.Net 48