Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Image source ).
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