ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? You can also use LinkedIn to monitor specific hires and departures, and examine company publications for updates that may show intent.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. We looked at their hiring, to see if they were hiring privacy experts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166