How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
View from Seed
MARCH 8, 2016
Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They might believe that branding is a fluffy idea or a later-stage need, and right now, they need to move faster, launch, learn, grow, and survive. Is that the wrong mentality?
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