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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They might believe that branding is a fluffy idea or a later-stage need, and right now, they need to move faster, launch, learn, grow, and survive. Is that the wrong mentality?

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Get Off My Lawn! Crazy Kids and Their Sex, Drugs and Startup Advice!

This is going to be BIG.

That''s why I''ll probably hang around the Canary board a little longer than I would otherwise--to learn from future later stage investors as the fast growing company, now around 20 people, grows over the next few years into a powerhouse. A BD person at an aqui-hire will write a book on the art of the deal. Growth hacking?

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