Hiring PR RSS Vertical 
mashable.com
OCTOBER 11, 2011
10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Facebook Timeline: 10 Stunning Designs [PICS].
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink.
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Steve Blank
AUGUST 24, 2009
While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?
Steve Blank
JULY 16, 2009
Successful pinball companies didn’t hire Hollywood talent. Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. I know what’s great and what’s not.
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. Theoretically, that’s why I hired them. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You’ll never have to do it again.) Trade Show Post Mortem Evaluate the experience.
Steve Blank
APRIL 30, 2009
Initially your job is to understand each of the parts of your business model before you hire someone to do it. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) To Order Outside of the U.S. Now In Print!
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