How do I get my first few customers?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company.
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