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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

launched a contact management software. That was designed to allow information storage and manage customer contact information. This brings a lot of new challenges also for people who are not directly involved in software engineering. Back in 1986 when digital marketing was just taking off, a company called ACT!

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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Dividing long content into multiple pages makes information harder to reach. If designers choose extra pages over long layouts, then conventional structures make information harder to reach. Traditionally “content” is the information that a website contains. Proximity Does the information’s geography matter?

Mobile 101
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Customer Development is Not a Focus Group

Steve Blank

The reaction from our software guys was a little less kind. “Are Do you understand you are doubling the amount of work you are going to make for generations of software engineers? At best it is a way to inform an entrepreneurs instinct and reduce risk. Are you out of your !? *x! No, not really. I was just in marketing.

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The final word, media, helped to define the vertical we were to operate in. Coming from an internet marketing background, I knew that having two important pieces of information in your company name — your service area (i.e. maid service) can provide a HUGE boost in the search engines. And I started to feel better.

Naming 87
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Ardent 2: Get Out of My Building

Steve Blank

For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry. The most relevant piece of information about this CEO for me is missing from the story — i.e., was he _always_ angry like this, or did he know how to turn it on and turn it off as appropriate?

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Tech Diversity & Inclusion Allies at SXSW

Austin Startup

Pierce Burnette knows the meaning of “humble beginnings” and has combined her intelligence quotient (IQ), emotional intelligence (EQ), entrepreneurial spirit, and technical knowledge to forge successful careers in engineering, information technology, and education.