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How Can We Really Measure The ROI of Optimization?

ConversionXL

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Basically, all changes made during the testing period (combined into one metric) tested against the old version.

PPC 48
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

article thumbnail

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.