Gust

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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. Intellectual property. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. After eliminating all of these types of assets, what remains?

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. I’m proud to contribute to the effort and always enjoy reading what the other authors have to say.

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

Yet amidst all the partisan cheerleading and name-calling, there has been some discussion of substance. Intellectual Property. One particular four-letter word has been used pervasively by candidates of all stripes: Jobs.

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10 Action Items to Keep Angel Investors Hovering

Gust

Get your Internet domain name and website. Reserve the company name on social networks to protect it. Reserve the company name on social networks to protect it. Define some intellectual property. File a patent and trademarks to show real intellectual property. Build a prototype product.

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Do It Right The First Time, Part II: Visit the Doctor or House Call?

Gust

Readers can anticipate my next point in continuing the analogy: It makes no more sense for a non-lawyer to prepare fundamental legal, governance, equity and intellectual property documents than it would for a patient to self-diagnose and begin taking prescription-strength antibiotics or other medications. Newco, Inc.”) Newco, Inc.”)

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10 Startup Shortcuts That Will Be Back To Haunt You

Gust

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. This step shows everyone you are serious, and limits your liability on any mistakes.

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Copywrong Again: Founding the Next Pinterest or Napster?

Gust

As I wrote in Part I of this post , many of the most creative and disruptive startup businesses in recent years have involved the use of intellectual property in innovative, non-traditional ways that defy easy categorization and stretch the boundaries of concepts such as the fair use doctrine in copyright. Rose likes Gust.