Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. It’s just a story about what happened to me.

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Silicon Valley Non-disclosure Agreement NDA Startup 243

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Intellectual Property/Patents – Strategic or Tactical, timing? Regulatory Issues – What are they?

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Vertical Silicon Valley RSS Marketing 124

Austin Startup

NOVEMBER 30, 2017

It follows up on my posts discussing why early stage startups should — or should not — move to Silicon Valley. The University of Texas in Austin is particularly strong in fundamental research, even if it doesn’t have the track record of MIT or Stanford in commercialising intellectual property.

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Steve Blank

MAY 26, 2009

Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea. You don’t need to worry about any Intellectual Property (IP) issues. So the first heuristic is: do not assume the startup rules are the same for all vertical markets.

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Vertical Silicon Valley Intellectual Property RSS 154

techcrunch.com

FEBRUARY 19, 2010

The cost of money is steep, and only works in certain verticals, of which software is NOT one. First it makes it prohibitively risky to develop software intellectual property as a means to build equity — because your competitor could just give it away! The overwhelming success of Opensource is a game changer.

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Venture Capital Technical Review Sweat Equity Valuation 62

steveblank.com

JULY 8, 2011

Steve Blanks 30 years of Silicon Valley startup advice. steve Reply Leave a Reply Cancel reply Order Here. For International Orders Now In Print! Follow me on twitter @sgblank Follow my speaking schedule on Plancast @sgblank Get the Podcasts for Free The Four Steps to the Epiphany now available in Japanese. startupcto

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Software Review Startup Silicon Valley Analytics 110