Internet IPO Sales SEM 
Startup Lessons Learned
SEPTEMBER 12, 2008
In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Problem is, you inevitably become yesterday’s old news. No departments The Five Whys for Startups (for Harvard Business R.
Cracking the Code
FEBRUARY 12, 2007
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).
Startup Lessons Learned
SEPTEMBER 15, 2008
If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
FEBRUARY 28, 2009
We set sales targets from day one, $300 the first month. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. As the experiments progressed, day-in-day-out we werent making sales. that justify decisions already made. I think it was $350 the next, and so on.
Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. Friday, October 10, 2008.
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