37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010.

Product Name 44

Product Name Naming Product Software Review 44

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 235

Global North America Intellectual Property Marketing 235

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 266

Global North America Intellectual Property Offshore 266

reidhoffman.org

NOVEMBER 12, 2013

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. Entrepreneurs often ask me for help with their pitch decks.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

North America 260

North America Intellectual Property Marketing Offshore 260