Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

JULY 3, 2012

Does using a friend’s name or photo in a Facebook “Sponsored Story” (e.g., “David S. Copyright is not the only type of IP right implicated — and others such as rights of privacy and publicity become increasingly relevant in the age of social media — but it provides many of the most accessible examples.

Intellectual Property 163

Intellectual Property Social Bookmarking IP Term Sheet 163

Gust

DECEMBER 8, 2011

Pick a name for the new legal entity (e.g., and search for its availability as a corporate name, domain name and trademark (all separate inquiries). Stepping off the soapbox, let’s examine the highest level “To Do” list for a new startup: Formation, Governance and Equity. Newco, Inc.”)

Intellectual Property 139

Intellectual Property Non-disclosure Agreement Delaware Stock 139