ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Marketing development reps were then limited to 100 accounts each and aligned with three to four sales reps to target only 400 accounts. Use this to land new deals and upsell existing relationships.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 17, 2022

Click on over and give us a review on iTunes, please! I was in sales and marketing, and Andrea was in operations and dementia care. And we just kind of rose through the ranks with some of the largest senior living operators, publicly traded companies in regional divisional, and then national VP positions. Okay, great.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74