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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Filter Creation.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

PPC 121
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. It’s in Google’s self interest to provide the best search experience for the user. You’d think conversion optimization and SEO should play together nicely, right?

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You worked so hard to get that referring link / execute the campaign. Untagged campaigns (search, email, display, social media etc). In case of untagged paid search campaigns it usually ends up in organic search data. First visit: From a campaign (search, referring url, social, display, whatever).

Analytics 122
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. With that encouragement, here’s a few of the ways your social-referred traffic might go missing: Clicks from social apps/mobile sites. it’s harder to get outsourced contractors to do things consistently).

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. But even with landing pages, people coming to your site from sources like organic search will still hit your product pages first. Everything is built around that, including: Customized information. Simplicity.

eCommerce 133
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Search for: Videos. Your existing customers are you best source of referals – just ask. We’re considering doing SEO and PPC as well as cold calling to generate leads. I’ll be referring to this a lot as we keep building [link] ! Maple Butter. You are here: Home » Hiring » Crazy! link] James Gagan.