Duct Tape Marketing
MAY 1, 2023
It's something that trademarked IP that I call the marketing hourglass. We certainly, you know, for a lot of industries or folks that come to us, you know, webinars and LinkedIn and Facebook groups are important, uh, places for them to access. 11:21): You know, what they would, what would mean trust to them in order to buy.
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase. The different flavors of ABM.
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ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.
Up and Running
MARCH 11, 2015
Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice. How many people are going to leave? This is what we track.
Duct Tape Marketing
NOVEMBER 17, 2022
From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. Retention is really important. Debbie Howard (21:09): So I do listen to a lot of podcasts and webinars. So it's really, it's reading and it's webinars and it's podcasts. Or can you gimme some insight into how you're applying?
ConversionXL
FEBRUARY 25, 2016
The onboarding process brought more people to the core value, thus increasing revenue and improving retention. For instance, my IP address would show that I’m from a high-tech company in Boston, so they could offer me relevant case studies from other respected high-tech firms in Boston. webinar registrations, blog subscriptions).
ConversionXL
OCTOBER 21, 2015
If you’re filling out a form to get access to an awesome, value-packed webinar or eBook or online course, you’re so motivated that you’re willing to answer a lot of questions. IP address)? If you optimize for retention , this initial form won’t be the only touchpoint you have with this visitor. Required vs. Optional.
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