ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. LinkedIn video ad metrics. The takeaway?

Video 129

Video B2B Technical Review Campaign 129

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How do they match up to the competition ?

Customer 98

Customer Marketing Channel Acquisition 98