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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. But you could also look at including content templates, tools, social media calendars, and so on.

SEO 147
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12 Essential Checks Before Launching Your Website

YoungUpstarts

Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission.

Metadata 173
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113
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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Louis Gudema (05:42): , well it, that was, so bullseye marketing grew originally from the fact that I was working with companies, you know, as a fractional CMO and things that were supposed to be like the best, you know, like inbound marketing or social media posts or other things, you know, they wouldn't produce results in in three or six months.

B2B 82
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Is Emotion Necessary To Make More Sales?

ConversionXL

Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.

Sales 126