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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Yes, our business pivoted as a result of the pandemic by Shifting our focus to a global customer base We shifted focus from offering services within North America's confines to focusing on a global market.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

The average cost per lead in North America is significantly less when using inbound marketing strategies. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. inbound marketing Lead Generation Marketing Strategy Small Business Marketing Jolynn Oblak'