Lean Marketing Part-Time VPE Vertical 
Steve Blank
OCTOBER 19, 2009
I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)
Steve Blank
OCTOBER 5, 2009
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
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Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. It also made me realize that there are times you don’t want any sales people in your company. Help them?!!
Seeing Both Sides
AUGUST 16, 2012
As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.
blog.expensify.com
APRIL 24, 2012
Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. But finding such people is more than a full time job. Indeed, I spend about half my time on it, while Lisa spends about all hers. Expensify Blog. Sunday edit : Still going!
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