crowdSPRING Blog

APRIL 30, 2019

Most startups and small businesses have limited budgets for marketing. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? But, there’s plenty that you can do… if you embrace lean marketing principles. Don’t put all your eggs in one basket.

Lean 91

Lean Small Business Software Review Marketing 91

YoungUpstarts

MAY 9, 2017

Lean is a methodology that can be applied to all disciplines of knowledge work to increase business efficiency, agility, and visibility. Due to its roots in manufacturing, Lean is often equated with the elimination of waste, but this view of Lean misses the mark on realizing its true value. Lean Transformations.

Lean 124

Lean Agile Technical Review Dilution 124

Steve Blank

JANUARY 30, 2013

From that day on, when I got asked about which corporate innovation program had the best process for idea selection, I started my list with Qualcomm. This is part 2 of Ricardo’s “post mortem” of the life and death of Qualcomm’s corporate entrepreneurship program. Part 1 outlining the program is here. Read it first.

Programming 265

Programming Technical Review Incubator Intellectual Property 265

Startup Lessons Learned

SEPTEMBER 29, 2016

Guest post by Jennifer Maerz, contributing editor of Lean Startup Co. The Lean Startup team has been hard at work finalizing the details of this year’s Lean Startup Week. Welcome to Lean Startup Week 2016 TL;DR: Before you dive into the details, here’s a quick look at what you can expect during your week with us: On Oct.

Lean 60

Lean Programming San Francisco Startup 60

Steve Blank

AUGUST 11, 2020

A subsegment of those instructors – those trying to teach Lean LaunchPad, whether in I-Corps, or Hacking for Defense – have an additional burden of figuring out how to teach a class that depends on students getting out of the building and talking to 10 to 15 customers a week. Here’s what we learned. And so it began.

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Lean San Francisco Silicon Valley Florida 420

Startup Lessons Learned

OCTOBER 16, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As Lean Startup methods have been used now for a number of years, we’ve become increasingly interested in how companies use them to sustain growth. Next Tuesday, October 22 at 10a PT, we’ll take a look at this advanced entrepreneurship question.

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Lean Startup Software Engineering Agile 167

crowdSPRING Blog

DECEMBER 15, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

Lean 129

Lean Small Business Marketing Startup 129

Startup Professionals Musings

SEPTEMBER 16, 2022

Getting a fixed price bid works for well-defined short-term projects, like blogging or programming. But trying to use it on call centers, affiliate marketing, or even data entry probably won’t be effective. “Fixed price bidding is the only effective outsourcing model.” Be flexible. I expect everyone working for me to adopt my culture.”

Cost 346

Cost Philippines Bandwidth Cofounder 346

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

NOVEMBER 4, 2013

We’re deep into teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. The UCSF Office of Innovation and Technology ( Erik Lium and Stephanie Marrus) is the reason the program exists. This can be taught.

Lean 258

Lean Customer Business Model Customer Development 258

Startup Lessons Learned

DECEMBER 16, 2009

Lessons Learned by Eric Ries Wednesday, December 16, 2009 What is Lean about the Lean Startup? The first step in a lean transformation is learning to tell the difference between value-added activities and waste. I was giving my first-ever webcast on the lean startup. This value is evident in Lean Startups.

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Lean San Francisco Continuous Deployment Startup 140

Up and Running

DECEMBER 17, 2020

Is there a well-defined, sustainable market for your product? And one question that many startups overlook at the early stages of formulating their business plans: do you have a well-reasoned, effective, and budget-savvy marketing plan? Marketing Is a distinct business function. Marketing is one such function.

Marketing 142

Marketing Technical Review SEO Hosting 142

Steve Blank

APRIL 5, 2017

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Here’s how.

Marketing 310

Marketing Audience Technical Review PR 310

Startup Lessons Learned

NOVEMBER 19, 2012

Guest post by Sarah Milstein, co-host of The Lean Startup Conference. At a party in NYC recently, I was challenged by a VC to name the biggest company currently using Lean Startup practices. Beth is Senior Vice President and Chief Marketing Officer at GE, but her work defies the standard understanding of big corporate business.

Lean 167

Lean Saudi Arabia Startup Technical Review 167

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

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Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

APRIL 29, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.

Lean 165

Lean Technical Review Startup Software Review 165

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. — Over the last three years the Lean LaunchPad class has started to replace the last century’s “how to write a business plan” classes as the foundation for entrepreneurial education. . The Lean LaunchPad is now being taught in over 100 universities.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

AUGUST 21, 2013

We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. The teams that took the Lean Launchpad class – get ready for this – had a 60% success rate.

SBIR 314

SBIR Technical Review Lean Startup 314

Steve Blank

NOVEMBER 1, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup. Are lean innovation and the Startup Way a failure in large companies?

Institutional Investors 233

Institutional Investors Dividend Stock Technical Review 233

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Lessons Learned

SEPTEMBER 7, 2011

The Lean Startup Book launches in just under a week. Some of the prizes are practical, like Pivotal Tracker, KISSmetrics, Ask Your Target Market, Assistly, Hello Bar and Sauce Labs. You’ll get awesome video content, including the video Lean Startup course I created exclusively for Udemy. worth of prizes. No kidding around here.

Lean 167

Lean United States Startup SEO 167

Startup Lessons Learned

SEPTEMBER 13, 2011

At 11:45am I'll be honored to share the stage with two great entrepreneurs: Introducing The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom And in the evening, the book launch party is also part of Disrupt. We'll be in the concourse from 5:30-7:30pm. You can grab one here. Employees only.

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Lean Seattle Los Angeles San Francisco 155

View from Seed

MARCH 20, 2020

Here are some of my predictions on how this pandemic might impact businesses and accelerate category growth in the short- and long-run: Online learning programs will accelerate. Food delivery providers are leaning in to support local restaurants through this difficult time. Consumers who haven’t yet adapted to restaurant delivery (e.g.

New York City 374

New York City Demand Technical Review Non-Compete 374

Startup Professionals Musings

DECEMBER 11, 2019

Getting a fixed price bid works for well-defined short-term projects, like blogging or programming. But trying to use it on call centers, affiliate marketing, or even data entry probably won’t be effective. “Fixed price bidding is the only effective outsourcing model.” Be flexible. I expect everyone working for me to adopt my culture.”

Entrepreneur 303

Entrepreneur Philippines Bandwidth Cofounder 303

Startup Lessons Learned

FEBRUARY 22, 2009

Lessons Learned by Eric Ries Sunday, February 22, 2009 Please teach kids programming, Mr. President Of course, what I really mean is: let them teach themselves. See Paul Grahams Why Nerds are Unpopular to learn more) Take a look at this article on a programming Q&A site: How old are you, and how old were you when you started coding?

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

JANUARY 12, 2010

Lessons Learned by Eric Ries Tuesday, January 12, 2010 Amazing lean startup resources A year ago, there was no lean startup movement. I continue to believe that the explosion of interest in the lean startup has very little to do with me. If you are attempting to apply lean startup ideas in your own business - you are not alone.

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Lean San Francisco Wiki Startup 146

The Next Web

JANUARY 26, 2014

About a year and a half ago, we got accepted to the Elevator accelerator program in Tel Aviv, Israel. We had built an impressive technology and a really cool product in less than three months, and we tried keeping it “lean” in every way we could. As an Israeli startup aiming for foreign markets – the risk is even higher.

Programming 162

Programming Early Stage Founder Technical Cofounder 162

Startup Lessons Learned

AUGUST 31, 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. She wants to disrupt Hollywood with the Lean Startup method.

Lean 60

Lean United States Fractional CTO Startup 60

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60

Lean Business Plan Video Software Review 60

Steve Blank

NOVEMBER 18, 2016

We just finished our Lean LaunchPad class at UC Berkeley’s engineering school where many of the teams embedded machine learning technology into their products. The technology’s broad market applicability and relevance are clearly paying off. Machine Learning Meets Lean – Berkeley Lean LaunchPad Class.

Artificial Inteligence 318

Artificial Inteligence Lean Exit Strategy Startup 318

The Startup Magazine

JULY 26, 2021

Here are a few cost-saving rules all manufacturers need to follow today: Adopt lean manufacturing. Lean Startup Feedback Loop from lean.st. Bigger manufacturers usually have a wide array of products available on the market which keeps them present across different niches. Reduce energy consumption.

Cost 158

Cost Technical Review Bankruptcy Lean 158

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Lean into your strengths, and don’t try to appeal to everyone. Brand is your strongest asset.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

AUGUST 8, 2018

Does investing in employees marketing skills pay off? Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7% Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7%

Marketing 106

Marketing Metrics Programming Leadership 106

Up and Running

OCTOBER 30, 2020

But what if I told you there’s a way to find the best eCommerce marketing strategies for your business? Well, I reached out to some of the best eCommerce marketing platforms around to get answers straight from the experts and condensed them down into 5 useful tips. Let’s get started! Take the company iWader as an example.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

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Marketing Campaign Non-Compete Lean 121