Lean, Viral and Wiki - StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco

San Francisco CPA SEM CTO Hire

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

Start your blog/wiki/journal. Update your blog/wiki/journal. Update your blog/wiki/journal. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Update your blog/wiki/journal.

Wiki

Wiki Lean Management Business Model

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Expo SF (May. for Harvard Business Revie.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

Customer

Customer San Francisco Lean Hockey Stick

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? January 28, 2009 1:54 AM startupcfo said.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Expo SF (May.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer

Customer San Francisco Viral Lean

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco

San Francisco Lean Retention SEM

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics

Metrics San Francisco Lean Viral

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral

Viral San Francisco Lean Continuous Deployment

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, July 12, 2009 5:18 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

For those of you with some background in lean manufacturing, you may notice that integration risk sounds a lot like work-in-progress inventory. As with many lean startup practices, its getting started thats the hard part. The Lean Startup Intensive is tomorrow at Web 2.0. I think they are the same thing. Expo SF (May.

Software Review

Software Review San Francisco Lean Continuous Deployment

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco

San Francisco Lean Metrics Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. Or should you focus on user engagement or virality? That’s right.

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San Francisco Lean Metrics Design

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

This is one of the bedrock practices of any lean startup , and so its a common piece of advice I give out. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Software Review

Software Review Technical Review Part-Time VPE San Francisco

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

January 2, 2009 9:15 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco

San Francisco Lean Continuous Deployment DC

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Thats OK; like all lean transformations , you need to undertake this one in small steps. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Expo SF (May.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

Split-testing, like almost everything in a lean startup , requires judgment. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Trending Sources

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: The one line split-test, or how to A/B all the time

Andrew Chen: Growing renewable audiences

Lessons Learned: Validated learning about customers

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Business ecology and the four customer currencies

Lessons Learned: The App Store after the gold rush

Lessons Learned: The metrics and levers of engagement.

Engagement loops: beyond viral

How to get distribution advantage on the iPhone

Lessons Learned: Don't launch

Lessons Learned: Continuous integration step-by-step

Innovation inside the box

Learning is better than optimization (the local maximum problem)

Lessons Learned: The hacker's lament

Assessing fit with the Wisdom of Crowds

Lessons Learned: Q&A with an actual reader

The four kinds of work, and how to get them done: part three

The Superbowl ad test

Lessons Learned: Getting started with split-testing

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