The Next Web

DECEMBER 4, 2013

As a startup, you’re working with limited resources and a lean business model. With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Prioritize social networks. Startup Example: Cloudera.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 You can find the latest news in the form of newsletters in Lean Luxe , 2 PM , Chips + Dips , Retail Brew , The Hustle , and Vogue Business. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Even worse is when they insist that they don’t need one, or call no distribution strategy a ‘viral marketing strategy.’”. Product-growth fit.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Expo SF (May. for Harvard Business Revie.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. I suspect we’ll get rid of the freemium model at some point soon as there’s no real benefit. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Steve Blank

NOVEMBER 16, 2009

However the Customer Development Model and the Lean Startup work equally well for startups on the web. The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

Customer Development 219

Customer Development Web Developer Customer 219

The Next Web

NOVEMBER 18, 2013

Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users. User grown often means negotiating a balance between providing service to users and keeping a lean operation. One of the most important, resource-intensive tasks is providing customer service and support to users.

Viral 125

Viral Developer Management Customer 125

Steve Blank

DECEMBER 7, 2010

If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Ask your users to take action, such as signing up for a newsletter. use Google Analytics to measure the success of your campaign.

Wiki 311

Wiki Lean Management Business Model 311

YoungUpstarts

OCTOBER 7, 2020

Adhering to these processes is a boost to your company’s public image, with more consumers leaning toward conscious and mindful consumption. Even a viral post on social media by a disgruntled employee can damage your reputation. Relatedly, there’s an effort to reduce packaging or make it biodegradable. Observe Proper Waste Management.

Social Media 214

Social Media Viral Green Advertising 214

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Austin Startup

SEPTEMBER 16, 2017

In February 2017, former Uber engineer Susan Fowler’s blog post about the sexual harassment she experienced while working at Uber went viral. The next semester, I went to a seminar sponsored by the organization Lean In when during a power point presentation I learned that less tan 18% of CS students were female.

Silicon Valley 48

Silicon Valley Engineer Viral California 48

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

Customer 167

Customer San Francisco Lean Hockey Stick 167

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. Avoid the 50/50 co-founder model – here’s why – [link]. Want to get a job at a startup? Show them WHY.

Social Media 93

Social Media Small Business Design Media 93

Both Sides of the Table

APRIL 17, 2013

I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base. Life doesn’t work like that.

Viral 371

Viral PR Lean Founder 371

YoungUpstarts

NOVEMBER 7, 2014

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. Don’t be afraid of growth, just start lean. The Lean start-up model is not only very useful when starting your business; it is something you want to embrace in every step of growth.

SEM 244

SEM Lean PR Startup 244

Hearpreneur

APRIL 13, 2022

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning.

Artificial Inteligence 78

Artificial Inteligence Entrepreneur Technical Review Software Review 78

Mike Michalowicz

JUNE 23, 2023

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. You can find these on Amazon, and be sure to find your local bookstore to support them as well.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

crowdSPRING Blog

JANUARY 31, 2011

Related posts: Lean Marketing Strategies for Small Businesses and Startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Do you have your own tips or resources for public relations? Share them here by posting a comment. Illustration: Eric (a.k.a.

Public Relations 130

Public Relations Small Business Lean PR 130

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. 2001 – 2010: Back to Basics: The Lean Startup. During the the Lean Startup era, the advice was clear; focus on building the company and avoid hype.

Internet 334

Internet IPO Silicon Valley Agile 334

Steve Blank

FEBRUARY 12, 2015

Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. And come to think of it, in the Search phase, there are Incubators and Accelerators and even your Lean LaunchPad/I-Corps class, to give us practice. Lessons Learned.

Startup 120

Startup Lean Venture Capital Advisory Board 120

crowdSPRING Blog

AUGUST 17, 2014

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83

Viral Marketing Social Media Public Relations 83

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. You can rig the game and play with these metrics if you want, by creating viral content or one that’s super searched for…but has nothing to do with your business. A share also suggests your reader agrees with or finds your content though-provoking.

SEO 163

SEO Metrics Social Media Audience 163

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. No matter how much it bothers you, people do like to entertain themselves with a “lean back” experience. As humans we like story telling.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

crowdSPRING Blog

JUNE 19, 2011

Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Remember they will write what you say and the information will come from you first. Better to bite your tongue than to get bit when the interview is published.

Lean 96

Lean Marketing Public Relations PR 96

ConversionXL

FEBRUARY 27, 2019

Brendan Sterne , who unearthed the above articles on Amazon’s process, notes that Amazon differs from the model advocated in Lean Startup, which “aims to put a concrete prototype in front of consumers to validate the product.”. Product Hunt and Kickstarter darlings are pre-planned, not miraculous.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 25, 2020

I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer. For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features. lower views) in our data.

Channel 129

Channel Metrics Algorithm Video 129

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

View from Seed

MARCH 8, 2016

If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. Can you still operate in some kind of lean or scrappy way and launch a brand that resonates with the market? You can absolutely launch lean and scrappy.

Seed Stage 120

Seed Stage Conversion Startup PR 120

SoCal CTO

OCTOBER 8, 2009

channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup. Great stuff. I'm sure I'll be coming back to this and pointing people to it.

Metrics 225

Metrics Startup Retention Acquisition 225

This is going to be BIG.

APRIL 23, 2012

Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off. I've heard far to many times entrepreneurs telling me "We're a lean startup" as if that magically means they're different/better/etc.

Startup 160

Startup Lean Venture Capital Mobile 160