Startup Professionals Musings
NOVEMBER 27, 2011
Viral marketing. Viral marketing costs real money, but is often worth it. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. No SEM plan means you are missing a huge marketing opportunity. Streaming video. You can use it for your business.
Startup Professionals Musings
OCTOBER 30, 2010
Viral marketing. Viral marketing costs real money, but is often worth it. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Crowdsourcing.
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Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Steve Blank
DECEMBER 7, 2010
Start your blog/wiki/journal. Update your blog/wiki/journal. Update your blog/wiki/journal. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Update your blog/wiki/journal.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#
Startup Lessons Learned
MARCH 24, 2009
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.
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