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9 Business Acronyms You Need To Know

YoungUpstarts

The more market-savvy professionals already know some of these standard shortened phrases, and business glossaries abound. An NDA, or Non-Disclosure Agreement, is an essential business acronym that often takes many forms. Marketing, accounts receivables, and inventory all affect a company’s ROI.

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Three Awesome Tools for Small Businesses and Startups

crowdSPRING Blog

Buffer provides daily and weekly reports on reach, clicks, time optimization, and other metrics. By leveraging Buffer, you can tailor your company’s social media marketing to your target audience. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). image credit: Jason Howie.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ).

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