How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets.
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