A Smart Bear: Startups and Marketing for Geeks

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Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

I won a fake stock market competition in elementary school. Some days I had the worst portfolio, other days I had the best. That is, you need a good marketing channel and you need a few killer features and you need great initial employees and you need a healthy market, etc. Consider marketing channels. And” is bad!

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Laws of 10x found everywhere. For good reason?

A Smart Bear: Startups and Marketing for Geeks

VCs must invest in 10x winners , pushing every one of their portfolio companies to seek that outcome, even if it means increased risk and sub-optimal cash utilization. SaaS returns in a market are a power law; winner can take 10x the profits of the next. Your best marketing channel is often 10x the productivity of the next-best.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

On the other hand, it’s a whole universe and you’d need an interesting perspective on why you should go attack that market and face all that competition and noise and everything that’s in the market. So when you’re thinking about marketing positioning to me, that side of it is the interesting side of it.

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How to get attention from internet celebrities

A Smart Bear: Startups and Marketing for Geeks

I had emailed you in August before we first started the program and I wanted to invite you to take a look at some of these new tech-businesses in our portfolio. It’s typical: Dear Jason, COMPANY has just completed its first startup accelerator program.

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