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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

AGILEVC My idle thoughts on tech startups. Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. How to Evaluate Firms for a Seed VC. How To Think About The Future.

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

Done deal: after a quick syndication with the kitchen team (their job was at stake, so they were easy to convince.), I guessed the measuring spoon was not used diligently. sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Happy ending?

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. YouTube is amazing.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

The shortage of startup technical talent, especially in New York City, has been well-documented. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

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