Startup Professionals Musings
MARCH 31, 2023
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.
Startup Professionals Musings
JULY 3, 2020
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.
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Startup Professionals Musings
JULY 9, 2018
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.
Startup Professionals Musings
OCTOBER 21, 2015
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Demand generation revenue performance. Lead-stage content performance.
andrewchenblog.com
JANUARY 28, 2010
Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform? This is a big lever.
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