View from Seed

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. What’s the ARPU of a business on a social network? Next-Gen Networking. 2029 Stierlin Court. 1 Hacker Way.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.