Remove Metrics Remove Portfolio Remove Product Name Remove Search
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. Because unlike Google search or other means, it involves people you already trust. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

Your join key could be a page URL, product name, user ID, or many other things. In the panel displayed, select or search for the first data source you want to compare. Select dimensions and metrics you want to compare. We discovered that news and press activity had a huge impact on people searching for Wimbledon.

Analytics 123
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. You saw this problem when I sorted descending or ascending for the metric bounce rate above. The Problem. But we need more. One more problem though.

Analytics 109