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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.

Silicon Valley 268
Silicon Valley Technical Review RSS PR 268
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42
B2B Metrics Marketing Startup 42
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