article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To Order Outside of the U.S. Now In Print!

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

You can sign up for email updates, subscribe via RSS or follow me on Twitter. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! April Amrita Reply 13.

B2B 42