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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. What exactly is Public Relations? According to Wikipedia, it is “The practice of managing communication between an organization and its publics.

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Beware The Consultant

infochachkie.com

If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter , connect with me on Quora. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. Ortho kills.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Public Relations. Your Questions. Print Story.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. I think it’s important to think about what image you want to portray when you pick your URL name. That way people who want to get your blog by RSS and/or email can do so. Just get a real URL.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. All with names, addresses, phone numbers, job titles; all wonderful data longing for human contact. This was a company that had sold 15,000 graphics boards and monitors to consumers.