Remove Naming Remove Product Name Remove Reference Remove SEO
article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

article thumbnail

How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Several SEO tools— Ahrefs , Moz , SEMRush , and others— track SERP features for individual keywords.

Search 126
article thumbnail

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. No keyword data in competitive intelligence/SEO tools.

Search 154
article thumbnail

High and Low Tech Ways to Promote Your Business

The Startup Magazine

A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers. Stationary Products. Often, schools give out organizational folders to students with sponsor names on them.

article thumbnail

Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. The purpose of traffic is to convert into customers or provide SEO benefit. The purpose of traffic is to convert into >customers or provide SEO benefit. 2 Rob on 01.12.10

article thumbnail

How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

How long ago did you search for your brand name? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. I assume you think your Google search reputation is pretty OK?