Naming Reputation Social Network Viral 
The Next Web
DECEMBER 4, 2013
Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Now, the startup and its software solutions are both household names.
YoungUpstarts
OCTOBER 13, 2013
The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms).
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ConversionXL
FEBRUARY 12, 2019
Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. If they trust social networks, blogs, magazines, etc.,
Board Effect
OCTOBER 16, 2019
New apps are continually being introduced to help interconnect social media platforms which can help automate content and spread it virally using a few clicks. While social media presents a way for good news to travel fast, nonprofit boards also have to be aware that bad news travels even faster. Think twice, post once.
reidhoffman.org
NOVEMBER 12, 2013
Friendster’s valuation set the tone for the entire social networking space. For example, if I were pitching LinkedIn’s Series B today with what I now know about successful pitches, the investment thesis would be: Massively valuable properties will be built off networks. There will be different networks for different domains.
ConversionXL
JANUARY 18, 2022
Your audience will flock to brands with a strong reputation because they don’t associate you with their need. When done right, it works tirelessly to build your reputation. It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall).
Austin Startup
APRIL 26, 2020
The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. And the Blockbuster name became synonymous with late fees. The power of word of mouth cemented their reputation.
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