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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

You can see this in sites where the website’s navigation uses vague internal terms like “Back Office Services” or the names of your company’s various divisions. Try using an RSS (Really Simple Syndication) tool to stay in touch with important thought leaders speaking to your audience. Just ask Amazon.

Mobile 48
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How to Pick the Right Name for Your Business

mashable.com

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97
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4 Advanced Meta Tags For SEO You Might Not Be Using But Should

ConversionXL

While most marketers stop at title tags, using advanced meta tags can help you communicate to Google which landing pages on your websites are most important and, in the process, improve your rankings. Robots (<meta name= “robots”>) . For publishers who syndicate content. product pages.) How to add rel canonical tags.

SEO 139
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

.&# Kayserian sees what he calls “angel developing&# as a way for entrepreneurs to accomplish the same end — a product — without giving up control of their companies in the process. Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago.

Equity 74
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How To Close The Books on Your Startup

mashable.com

And if you have been using a fictitious business name, you’ll need to file an abandonment form. How to Register Your New Business Name. I’ve noticed a number of web development firms and agencies just vanish without a trace. Programming and Web Development Lists. Global Syndication Partners.

LLC 68
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. Programming and Web Development Lists.