Networking New York SEM Web 
VC Cafe
SEPTEMBER 27, 2010
The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. million to date and has managed to sign partnerships with some of the web’s leading video publishers. calcalist ].
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. So I think the ideal customer is: SaaS, ISV, Web Products. ” But “Web Products” is neither a market nor a target customer. But this was 2003 when AdWords was new.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns). Expo SF (May.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. We’ve been very successful at the former.
Both Sides of the Table
JANUARY 19, 2015
Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. If you’re just a content company your advantages are too small to win on the web.
Startup Lessons Learned
SEPTEMBER 15, 2008
For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
Startup Lessons Learned
SEPTEMBER 7, 2008
We talk about taking advantages of the incredible agility offered by modern web architecture for extremely rapid deployment, etc. Customers found it confusing and it turned out to be at odds with our fundamental value proposition (which really requires an independant IM network). The Lean Startup Intensive is tomorrow at Web 2.0.
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