Remove Non-Compete Remove PR Remove Public Relations Remove Viral
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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.

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Lead Generation – A Complete System

Duct Tape Marketing

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Here’s quick rundown of the various channels to choose from. 3) Strategic Partners.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. Basically, the lesson in this guys argument is entirely non-technical. Get a grip.

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