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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

We’re tired of hearing how small software companies usually fail. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? The initial marketing channel was sustainable for a while , but got wiped away due to external forces.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're better than everyone else at SEO.". "A

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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I Will Review Your Website for Free

Software By Rob

You begin to do this almost without thinking (unconscious competence for those in know). Well…I’ve hit that point reviewing websites. I’ve recorded stacks of site review screencasts over the past four years, and I’m ready to take it to a whole ‘notha level. Any non-personal website will work.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. This hurts me as much as anyone since I’m a developer. No one cares about your idea.

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Twitter Link Roundup #50 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why software startups decide to patent … or not – [link]. Interesting perspective on why New York City could never compete in tech – [link]. The Key to Non-Profit Website #Design : An Attempt for a Cause – [link]. The future of search & the death of SEO link building? Dyson fan - [link].

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 Luckily, Google Analytics can spell this out for you using goals.