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Navigating Uncertainty: The Art of Imperfection in Strategy

Duct Tape Marketing

Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast , I interview Charles Conn. 05:52] There’s a particular type of problem-solving that I always find intriguing.

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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. I’m so happy to see everybody here. It is such an amazing journey to kind of learn AB testing. But why do I love it so much? Full transcript.

Video 48
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The interface that we’re going to be using to buy stuff in the future will not be the big screen. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. Two pizza approach – organized for execution. Amazon is a big grizzly, we are the fish it’s trying to catch.

Retention 106
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Lean startup tools for Rails apps

www.subelsky.com

Mike Subelskys Blog Wednesday, November 11, 2009 Lean startup tools for Rails apps A few months ago I was invited to dinner with the Geeks on a Plane crew when they stopped in Washington, and had the opportunity to meet one of my heroes, Eric Ries , author of the Startup Lessons Learned blog. But it works.

Lean 41
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The Experiment Canvas: A Better Way to Plan Tests

ConversionXL

I have been part of some the best conversion optimization teams in the world, and they seem to have an intuitive sense on how to run the best experiments. I wanted to try to make this a process, one that could teach any organization how to run better experiments. Image Source. Let me be very clear about that. Why another canvas?

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Peep Laja : Opening Keynote. Websites selling different things are different and even if they sell the same products, their target audience might be different. Love your Data – Track full funnels, and fix your data! Data is often fragmented, so fixing it can’t be emphasized enough. Market shifts.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Simple and intuitive.