Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.
VC Cafe
FEBRUARY 7, 2011
For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Just look at the history of computer hardware retail, for example, in considering the potential for other eCommerce sectors.
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Startup Professionals Musings
JUNE 18, 2012
Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.
www.reincubate.com
FEBRUARY 1, 2010
Past contribution to one or more Open Source projects. Ability to explain to the following technologies, standards and regulations to non-technical staff: AJAX, UNIX, RFC, W3C, HTTP, RDBMS, SCM, SEM, PBX, SEO, P3P, PCI-DSS, DPA, XP. Personal Entrepreneurial attitude. Ability to excel under pressure.
Startup Professionals Musings
FEBRUARY 15, 2011
Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Next Generation Business Models Because a number of smart entrepreneurs realized the importance of lowering CAC, they created new business models such as Open Source, SaaS, Freemium, etc.
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