Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.
mashable.com
MAY 28, 2010
Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Keep it up i look forward to reading more. What will you find here?
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Startup Lessons Learned
SEPTEMBER 29, 2008
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?
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