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Impressions from Pocket Gamer Connects in London

VC Cafe

It’s the first big gathering of the year, a small sibling to the much larger Game Development Conference (aka GDC) taking place in San Francisco in March. Alumni of companies like Playtika or other ‘social gaming’ companies are well aware of the potential for live ops platforms to increase ROI and retention.

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Evolving Customer Needs – Not Technology – Drives Disruption And Innovation

YoungUpstarts

Indeed I advised against loyalty and customer retention programs, but encourage existing customers to buy more. Successful companies constantly reinvent and reimagine using 360 triangulation and partner workshops, empowering employee teams, and encouraging attention to detail. That applies even to these first four strategies.

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Why Investors are Loving Austin as an Innovation Hub!

Austin Startup

To give a high-level snapshot of the activity in just the investment community alone this past June, ATX Venture Partners closed a $150M fund, 8VC filed with the SEC regarding plans to raise an $880M fund and Mainsail Partners, a growth equity fund based in San Francisco, is planning to open an office in Austin this September ( Source: AustinInno ).

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Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Online Education’s Dirty Secret — Awful Retention – [link]. SEO Guidelines for Sponsored Content and Partner Links | Adam Sherk – [link]. Why Silicon Valley needs critics like Morozov | San Francisco Chronicle – [link]. Online Education’s Dirty Secret — Awful Retention – [link].

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. This will give you a list of potential partners. I spent half my time in Dubai and half in San Francisco.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

I know it’s not single-handed as he has both fantastic partners at Foundry Group and many other community leaders. But he has helped put Boulder on the consciousness of so many young, aspiring entrepreneurs in search of somewhere other than the San Francisco Bay Area to work & live. But who know? Marketing Muscle.

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So you say you want to be a Product Manager …?

Austin Startup

I pitched potential teammates to join me, investors to fund us, businesses to partner with us and customers to use us. Further, I was able to show the actual monetary impact of what this impact is worth to the company (thinking along the lines of customer spend, customer acquisition and retention costs, etc.). Be careful, though!