Portfolio PR Sales Cycle Search 
Hunter Walker
JUNE 7, 2014
And my sense is the trend carries outside of our portfolio these days. And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR.
Cracking the Code
NOVEMBER 10, 2009
In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? Portfolio. (3).
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Cracking the Code
OCTOBER 9, 2009
However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Just some food for thought as you build your investment portfolio.
This is going to be BIG.
JANUARY 24, 2011
One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. if you're searching for salespeople.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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