Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said.

Software Review 48

Software Review SEM Marketing Las Vegas 48

This is going to be BIG.

JULY 26, 2011

Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc.

New York City 113

New York City Marketing SEM Acquisition 113

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr. Yet many B2B companies don’t have a clue. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review 48

Software Review North America Europe Metrics 48