Occam's Razor
JULY 22, 2013
Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. You cut off your legs to try and run faster.
ConversionXL
AUGUST 14, 2019
You could hook up multiple data sources to a dashboard, but until the introduction of data blending, you couldn’t present those together in a single chart or table. Because everything happens within Data Studio, you save time on data manipulation and enjoy new opportunities to present findings. This is known as a “join key.”
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
Expert insights. Personalized for you.
163 
Let's personalize your content