article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

And even when I remain skeptical sometimes opportunities present themselves that prove one should never be absolutist. Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. But of course there are always exceptions.

Merger 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave. Companies occasionally try to align navigation labels with internal product names instead of plain English. The message has to resonate.

Mobile 100
article thumbnail

24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

I created a Google Drive pool and invited friends and acquaintances to vote on the names that sounded good, were easy to remember, and were professional. The name for Presently actually came from a friend’s coworker! Thanks to Dalia Katan, Presently ! #13- In the end, I came up with Joy Organics. Photo Credit: Kaare Long.

Naming 143
article thumbnail

When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

And with that same massive leap of creativity Microsoft decided that their logo would have their product name and the letter “E’ with a swoop over it. One of E.piphany’s product innovations was that we used this new fangled invention called the browser and we ran on both Netscape and Microsoft’s.

SQL 287
article thumbnail

Many Startups Stumble on International Cultures

Startup Professionals Musings

Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. Have you properly factored international into your product or service? Proceed with caution.

article thumbnail

RSS Troubles (FeedBurner)

Software By Rob

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Crowdsourcing Your Product Name My Pecha Kucha Presentation at the 2009 Business of Software Conference → RSS Troubles (FeedBurner) About this Blog If youre trying grow your startup youve come to the right (..)

RSS 37